There is an inherent generosity to floristry that is also very present here despite all the hard edge we’ve been talking about. Flowers are a gift. The garden in front of the shop is a gift to our neighbours and a gift to the passers-by. Even this store is a gift. Obviously receiving our flowers is a gift! But it’s a gift to all of us that get to work in this context. There is an effort towards some kind of purity in our work, an aesthetic purity more than anything.
-Emily Thompson for The Garden Edit
Take a moment to read what the very savvy, well-spoken and wonderful Emily Thompson has to say in regards to flowers in this triumphant article! I AGREE WITH IT ALL. Especially what people expect when they receive flowers - this sort of trained in-the-box view of what flowers 'should' be as determined by whom exactly? I know that there is a shift in the paradigm of the flower world that is slowly but surely happening and I want to be at the forefront of it. Bravo Emily and team!
Read the entire article here!